Myths of Branding : Dispel the Misconceptions and Become a Brand Expert Suclass Code_8EH He is unfit for duty

He is unfit for duty - until he meets his new partner

as Patrick's lover prays for his deliverance and his former partners wait for their revenge

a roman a clef about how thinking like a couple of girls turned one single guy into a better man

And with his grandmother vowing  to disinherit him if he doesn't settle down and wed

one in 1954

Myths of Branding : Dispel the Misconceptions and Become a Brand Expert Suclass Code_8EH He is unfit for dutyMyths of Branding, written by renowned branding experts Andy Milligan and Simon Bailey, explores the huge number of misguided, mistaken and blatantly false myths that abound in the branding arena. From the belief that developing brands is nothing more than fiddling with logos, to the perception that it's a 'soft' area of marketing that doesn't go beyond visual identity and that the customer is always right these myths are all surprisingly entrenched,