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Winning Global Markets: How Businesses Invest and Prosper in the World's High-Growth Cities Vendor Code_V0712 the Jews’ search for aA new marketing paradigm focuses on the concentrated economic power of 600 global cities. City Centered Marketing: Why Local is the Future of Global Business is a compelling practical analysis of a new direction of marketing within the context of intensifying urbanization and the shift of global economy from West to East. Philip Kotler, one of the world's foremost marketing experts, and his brother Milton, an international marketing strategist,