Think Like an Adman, Don't Act Like One Suclass Code_1MG Can Darling and Roger get

Can Darling and Roger get to the bottom of it all

with illustrations from Eric Carle

When they've reached the last page they'll know exactly what kind of 1D super-fan they really are

Join Thomas for an adventurous day at the zoo

both digital and brick-and-mortar

Think Like an Adman, Don't Act Like One Suclass Code_1MG Can Darling and Roger getAdvertising is far more than a 30 second commercial on TV. It's everything you do to lure people into different behaviours, into other perspectives, or different options. You're advertising all day long. For yourself, your company or brand. Your NGO, political party or school. Your neighbourhood, city or country. In every conceivable way. By telling stories. Or twisting the facts. By making some things seem more attractive and others uglier. By