Copycats: How Smart Companies Use Imitation to Gain a Strategic Edge Vendor Code_V0170 Listen to THE GIRAFFE AND

Listen to THE GIRAFFE AND THE PELLY AND ME and other Roald Dahl audiobooks read by some very famous voices

From #1 New York Times best-selling author

she will become Ursula's captive forever

the direction in which the world spins has reversed: where for the last five centuries the globe turned westwards on its axis

and Hercule Poirot is left to unravel a tangle of family feuds

Copycats: How Smart Companies Use Imitation to Gain a Strategic Edge Vendor Code_V0170 Listen to THE GIRAFFE ANDIn the business world, imitation gets a bad rap. We see imitating firms as ? me too? players, forced to copy because they have nothing original to offer. We pity their fate: a life of picking up crumbs discarded by innovators striding a path paved with fame and profit. In Copycats, Oded Shenkar challenges this viewpoint. He reveals how imitation? the exact or broad brushed copying of an innovation? is as critical to prosperity as innovation. Shenkar