Aveda Blue Malva Shampoo 33.8 oz - Purple Shampoo light hold Preserves moisture and curl elasticity

Preserves moisture and curl elasticity

Adds lightweight

Never sticky

IGK's multi-benefit

Color Enhancing Treatment keeps tresses looking fresh and rich in tone with superior shine

Aveda Blue Malva Shampoo 33.8 oz - Purple Shampoo light hold Preserves moisture and curl elasticityAveda Blue Malva Shampoo is a professional toning shampoo designed to neutralize brassy tones and enhance brightness in blonde, gray, and silver hair. Formulated with blue malva and coneflower, it gently cleanses while leaving hair vibrant, soft, and refreshed. What It Does Aveda Blue Malva Shampoo gently cleanses while neutralizing unwanted yellow and brassy tones in all hair shadesespecially blonde, gray, and silver hair. Its plant based formula