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Matchmakers: The New Economics of Multisided Platforms Subclass_Italian you'll find valuable suggestions forMany of the most dynamic public companies, from Alibaba to Facebook to Visa, and the most valuable start ups, such as Airbnb and Uber, are matchmakers that connect one group of customers with another group of customers. Economists call matchmakers multisided platforms because they provide physical or virtual platforms for multiple groups to get together. Dating sites connect people with potential matches, for example, and ride sharing apps do the same