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Make Your Brand Matter: Experience-Driven Solutions To Capture Customers And Keep Them Loyal Suclass Code_1OP and the best chicken-fried steakIn Make Your Brand Matter, serial entrepreneur and brand strategist Steve Soechtig delivers an eye opening discussion of the post Digital Transformation era in which we now live. The book walks you through the evolution of brand and experience, leveraging examples of historical and digitally native brands that have succeeded and failed to seize the digital moment.