The role of Social Media in B2B communication formatIsbn:Softcover - 9783668375239 Each creature represents a letter

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The role of Social Media in B2B communication formatIsbn:Softcover - 9783668375239 Each creature represents a letterEssay from the year 2016 in the subject Business economics Offline Marketing and Online Marketing, grade: 78, University of Brighton (Business School), course: Digital marketing, language: English, abstract: The aim of this paper is to analyse existing academic literature and researches and to discuss the role of social media in B2B field. The second, this paper proposes the evidence of social media importance for B2B companies. The third, it