Niacinamide & Rice Water Brightening Combo bubble_Aquatic Lightweight & quick absorbing

Lightweight & quick absorbing

and low-concentration retinol

*5-layer deep hydration

Plum is India's first 100% vegan beauty brand

*Helps brighten skin & fades blemishes

Niacinamide & Rice Water Brightening Combo bubble_Aquatic Lightweight & quick absorbingMake the bright choice. Powered by Niacinamide and Rice Water, this 4 step routine featuring a face wash, toner, serum, and SPF50 sunscreen works in harmony to gently cleanse, tighten pores, boost hydration, and protect against sun damage. The result? Skin that looks clearer, feels smoother, and glows more evenly. Because clear skin is always a bright idea. 2% niacinamide simply bright face wash with rice water, 100ml: * clinically proven to instantly